Press and Marketing

Promotional material for YouView TV

Client

YouView TV Ltd

Project Date

2012-2015

Role

Visual Designer

Sony Launch

To Promote the launch of YouView on the Sony product, I worked on the in store point of sale material, as well as a variety of printed promotional items. This was coupled with online banner advertisment and social media marketing campaigns

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youview app hero image
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Feet up

Working closely with the Head of Visual Design to create the vision of the creative team. Based on the idea of puting you feet up to relax after a long day at work. This campain ran across web, print and digital media including a prime time TV spot across the BBC, ITV Channel 4 & 5

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youview app hero image youview app hero image

Christmas Adverts

These were some of the first ever press adverts for youView. Wrap arounds in national newspapers as well as adverts inside the newspapaer to raise awareness of the the product and to promote the shareholders investmen. A key purpose was to show the feature set available to the adverage user without any subscription past the inital up front

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youview app hero image youview app hero image
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Netflix Arrival

These advertisment were used to back up the message seen in the Netflix advert in picadilly circus. They were used in press and digital media around the christmas period to announce the arrival of Netlifx on the YouView platform

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