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Press and Marketing


Promotional material for YouView TV

Brief

I was tasked with creating a short animation to promote the arrival of the Netflix service on the YouView platform. I initially worked with a contracted motion designer to create the initial vision although i personally took the project through from that point to final completion. There was a lot of communication from not only the internal team but also with the Netflix team to ensure that it promoted the platform. This was seen across London’s Piccadilly Circus during the peak christmas period

Client

Netflix & YouView TV Ltd

Project Date

2015

Role

Motion Graphics, Animation, Art Direction

YouView on Android TV

To Promote the launch of YouView on the Sony product, I worked on the in store point of sale material, as well as a variety of printed promotional items. This was coupled with online banner advertisment and social media marketing campaigns

YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image

Catch-Up TV

To Promote the launch of YouView on the Sony product, I worked on the in store point of sale material, as well as a variety of printed promotional items. This was coupled with online banner advertisment and social media marketing campaigns

YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image

Catch up Feet Up

Working closely with the Head of Visual Design to create the vision of the creative team. Based on the idea of puting you feet up to relax after a long day at work. This campain ran across web, print and digital media including a prime time TV spot across the BBC, ITV Channel 4 & 5

YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image

Christmas Adverts

These were some of the first ever press adverts for YouView. Wrap arounds in national newspapers as well as adverts inside the newspapaer to raise awareness of the the product and to promote the shareholders investmen. A key purpose was to show the feature set available to the adverage user without any subscription past the inital up front

YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image

Netflix Arrival

These advertisment were used to back up the message seen in the Netflix advert in picadilly circus. They were used in press and digital media around the christmas period to announce the arrival of Netlifx on the YouView platform

YouView app hero image
YouView app hero image
YouView app hero image
YouView app hero image