WWE relaunched it’s On Demand video service in Q2 of 2019. The app showcases live wrestling events as well as
the whole past catalogue of WWE shows, Original content related to Sports Entertainment and short-form
clips.
I was brought on board this project via an agency which I had previously worked with. The WWE Network is
spread across Responsive Web, Mobile and TV so my previous experience was a plus point.
I worked extremely closely with the client-side through all instances of this project and took
designs from concept through to support for the development of the features.
Massive Interactive / Deltatre
World Wrestling Entertainment
2020
Senior UX/UI Designer (contractor)
The WWE Network is a streaming service which allows users to view any available content from WWE’s 70-year
history.
Subscribers can use the interface to invoke any event and any match from the library to watch on-demand as
well as having live access to a 24-hour linear streaming channel showing curated popular content.
Alongside historical events, customers can also watch live exclusive WWE events as well as backstage
documentaries.
When I was brought aboard the project there was a bass level of the design work completed which allowed me
to expand upon a base and start to explore a more creative next step for the project.
The WWE Network is a streaming service which allows users to view any available content from WWE’s 70-year
history.
Subscribers can use the interface to invoke any event and any match from the library to watch on-demand as
well as having live access to a 24-hour linear streaming channel showing curated popular content.
Alongside historical events, customers can also watch live exclusive WWE events as well as backstage
documentaries.
When I was brought aboard the project there was a bass level of the design work completed which allowed me
to expand upon a base and start to explore a more creative next step for the project.
Working alongside the Director of Experience and Design on the WWE side, we
started the work of creating an atomic design system to accelerate the speed of design and increase the
consistency of the overall project
The design system inherets the already established framework of the project and the specific required
platform components in Android and iOS, whilst allowing more accurate definitions of typography, spacing,
colour and motion
With the use of third-party tools such as Zeplin and
Abstract, we harnessed the instant sharing capabilities to allow developers to quickly and easily see the
specifications of the selected components whilst
retaining version history.
When looking at the project as a whole, the redesign felt very static. I
wanted to bring some motion into
effect and luckily the client agreed with me.
By auditing the designs we found several key areas we could start to integrate transition effects and
explored with a variety.
Some concepts would cause too much development time so had to be put aside,
whilst we could leverage the power of the mobile devices specifically to ensure that these used the
transitions that users would be used to.
A clear goal from the client was to have the WWE network on multiple devices whilst
retaining the same look and feel of the WWE brand across them all.
We also wanted to ensure that users could jump from one platform to the other whilst retaining their
positions in the content they were watching.
We maintained this but also allowed each System to have its unique touches and user journeys to ensure that
the user was familiar with the patterns.
This was especially true in both Android and iOS devices where the differences are at the system level.
The fans are the central focus of the WWE Network redesign and there was extensive user research into exactly what the fans wanted from the service. One such factor that appeared was that the wrestlers themselves are one of the most intriguing pieces of the whole product. WWE decided that a section of the app should be based on the superstars themselves, giving users clear and easy access to information about their stars as well as easy access to career-defining moments and achievements. Alongside this, we also set to work on creating journies to content such as Biographies, Champions and timelines of championships as well as extended views of the WWE Superstars careers
average paid subscribers
Digital video hours consumed
Original network content produced