Sony and YouView worked on creating a collaborative project that brought the front end of the YouView platform to Android TV. Working alongside a team of contracted developers we wanted to not just port the YouView UI but to create a
integrated bespoke system which leverages the power of the Google back-end. This collaboration would lead to YouView being the base of UK television viewing on Sony released TVs
The Market share of Android TV was increasing so from a business stand it made sense to join forces with a manufacturer like Sony to boost our reach and to become the default experience for every customer in the UK. The target audience for our product was a younger more affluent customer than our existing products. Our personas included a more technical knowledge base due to the connection with Google and the Android platform, which is popular with a more tech heavy crowd.
We didn’t want to completely alienate our existing customer base as our name would be a selling point for the product. Instead we wanted this to be the next evolution for the existing product. Hiding the complexity of the software unless a customer wanted to explore it and enabling all users to find the content they wanted.